Whenever I talk to companies about their go-to-market strategy, no matter how big they are, I find myself going back to the same question. I call it the $100-million-question. Here it is: When you eventually become a $100 million dollar company, what will your customer base look like? Will it be: 1 […]
Source: Every Startup’s Go-To-Market Strategy Has To Answer The $100 Million Question – Forbes